Authorised by Academic Registrar, April 1996
Objectives On completion of this subject, students should be aware of institutional and functional approaches to analysing the activities of participants in the food chain; understand alternative approaches to vertical coordination in the agribusiness system; be aware of the role of power, conflict and cooperaiton as determinants of the organisation and behaviour of participants in the agribusiness system; understand the principles of distribution management, logistics and quality management in food and fibre marketing channels.
Synopsis Examines the marketing channel including participants, intermediaries, environment, behaviour processes, conflict, power, control, leadership and product design within the agribusiness sector. Channel topics include designing the channel, selecting members, managing, appraising performance and channel communication. Other topics include logistics, sales and sales management, industrial marketing and retailing.
Assessment Case studies: 25% + Assignments (2000 words): 30% + Management game: 15% + Examination (2 hours): 30%