Authorised by Academic Registrar, April 1996
Objectives On completion of this subject students will be able to identify and evaluate and operationalise international marketing opportunities.
Synopsis Topics include the distinctions in overseas marketing; environmental influences; marketing intelligence; marketing mix implications; export procedure. Case work will be used where appropriate.
Assessment Seminar paper (2000 words): 20% + Major project (3500 words): 35% + Participation 10%) + Examination (2 hours): 35%