MONASH UNIVERSITY FACULTY HANDBOOKS
Business & Economics Handbook 1996
Published by Monash University
Clayton, Victoria 3168, Australia
Authorised by Academic Registrar, April 1996
MKT5260
International marketing
Mr David Watson
6 points + One 3-hour class per week + First semester + Caulfield
Synopsis This subject examines non-domestic market opportunities and
develops appropriate techniques to identify, develop, monitor and manage the
international environment.
Assessment Seminar paper (2000 words): 20% + Major project (3500 words):
35% + Participation: 10% + Examination (2 hours): 35%
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