Authorised by Academic Registrar, April 1996
Objectives On completion of this subject students should be able to identify a marketing or business issue in the research literature which has either not been adequately researched previously or which requires replication; critically review relevant academic and business research which relates to this issue; develop a model or conceptualisation of the proposed research; develop a set of hypotheses to be tested; propose research into these hypotheses, by means of a specific research proposal; conduct, analyse and report findings of the research so that all main issues are identified, limitations of the research are identified and the research findings are linked back to earlier studies in the literature; develop an appreciation of the relevance of such studies to the business community.
Synopsis To enable students to conduct and report a major business- oriented research project. Apply the procedures and techniques they learned in MGM4910 to a business oriented research project; prepare and write a research report in such a way as to pave the way for further study for a higher degree. Students will undertake the research report by individually supervised field research culminating in a business oriented dissertation.
Assessment Research report (20,000 words): 100%