MONASH UNIVERSITY FACULTY HANDBOOKS
Business & Economics Handbook 1996
Published by Monash University
Clayton, Victoria 3168, Australia
Authorised by Academic Registrar, April 1996
MKT3401
Promotion: direct and public relations/publicity
Ms Irene Powell
6 points + One 2-hour lecture and one 1-hour tutorial per week + Second
semester + Caulfield + Prerequisite: MKT 3461
Synopsis As for MKT 3781.
Assessment Written (5000 words): 50% + Examination (2 hours): 50%
| Subjects - Caulfield and Peninsula
| Business
& Economics Handbook
| Monash handbooks
| Monash University