Authorised by Academic Registrar, April 1996
Objectives Students who complete this subject will be able to develop appropriate objectives for publicity and/or promotions; conceptualise and implement promotions to meet predetermined objectives; evaluate the effectiveness of publicity and promotion programs; identify the research which might be appropriately used in evaluation of publicity and promotions.
Synopsis This subject introduces students to the theory and practice of promotional activity, specifically focussed on those techniques used in public relations, but also exposing students to the techniques available in advertising. Through experiences with creativity in several forms, students will become able generators of creative promotions and stern critics of their own and others promotions.
Assessment Ten assignments (total 4000 words): 40% + Major assignment (2000 words): 20% + Examination (2 hours): 40%