Authorised by Academic Registrar, April 1996
Objectives On completion of this subject students will be able to demonstrate an understanding of the concepts and tools used for competitive analyses and strategic planning in the international environment; design global strategies for SMEs and multinational organisations; identify the opportunities and dangers involved in international strategic management and design control and feedback systems necessary for implementing and managing international strategy.
Synopsis International strategic management provides the students with a framework upon which to review the international business environment and how it functions from a management perspective. It introduces a strategic element to the concept of culture and the complex challenges cultural differences pose.
Assessment: Two written assignments (2500 words and 4000 words): 60% + Class Test (2 hours): 40%