MONASH UNIVERSITY FACULTY HANDBOOKS

Business & Economics Handbook 1996

Published by Monash University
Clayton, Victoria 3168, Australia

Authorised by Academic Registrar, April 1996


MGM6510

Manufacturing business strategies

Mr Stuart Orr

6 points + One 3-hour class per week + First semester + Caulfield

Objectives On completion of this subject students will be able to describe the environmental factors (eg political, economic, technical and social) relevant to strategic planning for manufacturing operations; describe methodologies for formulating, implementing and monitoring strategic planning for manufacturing operations; understand the importance of integrating strategic plans for production with those of the firm's other functions; describe strategic trends such as networking and co-operative arrangements amongst firms, their suppliers and their customers.

Synopsis This subject covers organisational responsibility for manufacturing business strategy development; the strategic business planning process and the relationship between strategy development and manufacturing management technologies; analysis of the internal and external environments facing businesses; establishing and maintaining an appropriate business culture; methods of developing, implementing and monitoring strategic plans; the integration of operations strategic plans with the corporate strategic plan.

Assessment Individual assignment: 30% + Group assignment: 30% + Examination: 40%


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