Authorised by Academic Registrar, April 1996
Objectives On completion of this subject, students should be able to effectively explore and examine present and evolving management practices and issues and their application to a competitive and rapidly changing environment.
Synopsis This subject draws on the marketing function as a focus for organisational change and examines the manager's role as a change agent.
Assessment Assignment (2000 words): 40% + Presentation and assignment: 30% + Examination (2 hours): 30%