MONASH UNIVERSITY FACULTY HANDBOOKS

Business & Economics Handbook 1996

Published by Monash University
Clayton, Victoria 3168, Australia

Authorised by Academic Registrar, April 1996


MBA6500

Telecommunications and corporate management

Mr Tony Newstead

6 points + One 3-hour session per week + Second semester + Clayton

Objectives To understand the contemporary role of telecommunications in economic growth and corporate prosperity, and the organisation, utilisation and management of telecommunications for delivery of maximum corporate benefits; to explain the essential technical concepts and identify the steps and issues in developing and implementing a telecommunications strategy supporting corporate goals.

Synopsis This subject focuses on the management of telecommunications as a corporate and strategic resource for increasing productivity, management effectiveness and competitive advantage. It provides coverage of the underlying change processes of information technology and the capability of modern telecommunications for information delivery, and for support of flexible organisation structures. It reviews the elements of telecommunication systems, the broadening management perceptions of the role and benefits of telecommunications in corporate enterprise and its relationship to information systems management. It surveys telecommunications needs and service options, and the development and implementation of a corporate telecommunications strategy. It examines the linkages between a company's use of advanced telecommunications services and its broader corporate strategy choices, and looks at key implementation issues arising from this interaction.

Assessment Written (7000-8000 words): 80% + Mid-semester test: 10% + Participation: 10%


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