Authorised by Academic Registrar, April 1996
Objectives On completion of this subject students should be familiar with the economic, political and cultural environment of international business; understand the impact of the international business environment on international competition and on the ability of enterprises to internationalise; be able to identify and evaluate international business activities applying international business theory and concepts.
Synopsis This subject analyses the economic, political, legal and cultural environment of the international business enterprise, with emphasis on the roles played by host country governments, international competition and changing political structures on the operations of multinational enterprises. Cultural differences in management and organisation responses such as structure, marketing and staffing are analysed in the international context.
Assessment Syndicate: (35%) + Individual assessment: 15% + Examination: 50%