MONASH UNIVERSITY FACULTY HANDBOOKS

Business & Economics Handbook 1996

Published by Monash University
Clayton, Victoria 3168, Australia

Authorised by Academic Registrar, April 1996


GBU8032

Tourism management B

Mr Ian Kelly

6 points + Distance: approximately 12 hours per week + Second semester + Gippsland + Prerequisite: Graduate Certificate of Business (Tourism Operations) or equivalent

Objectives The primary objective of this subject is to extend the knowledge gained in previous tourism management and elective subjects and to demonstrate how it can be applied to the management of tourist destination regions and the coordination of tourism provisions therein. It aims to cultivate, in those employed or seeking employment in the industry, appropriate attitudes with respect to the economic, social and environmental sustainability of a region's tourism resources and activities.

Synopsis Topics include destination area organisations; development; sustainability; sociocultural and natural environments; marketing; tourism and the community.

Assessment Assignments (2000 words): 50% + Examination (3 hours): 50%

Prescribed texts


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