Authorised by Academic Registrar, April 1996
Objectives The objective of this subject is to develop understanding of the global marketing environment. Students will learn to assess alternative entry strategies and develop marketing plans appropriate to a dynamic international marketplace.
Synopsis The subject covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.
Assessment (on campus) Assignment (3000 words): 30% + Case study presentations: 10% + Tutorials: 10% + Examination (3 hours): 50% + Students must obtain a satisfactory result in all areas of assessment
Assessment (distance) Assignment one (2000 words): 20% + Assignment two (3000 words): 30% + Examination (3 hours): 50% + Students must obtain a satisfactory result in all areas of assessment