MONASH UNIVERSITY FACULTY HANDBOOKS

Business & Economics Handbook 1996

Published by Monash University
Clayton, Victoria 3168, Australia

Authorised by Academic Registrar, April 1996


GBU2503

Travel services management

Mr Ian Kelly

6 points + Two 1-hour lectures and one 1-hour tutorial per week + Distance and on-campus + Gippsland + First semester + No Prerequisite: GBU1501 recommended

Objectives The primary objective of this subject is to develop understanding of the concept of travel as the major element of the tourism system and as an experience through which individuals seek to meet a range of needs. It aims also to provide students with the knowledge necessary for effective organisation of travel services and operation of tours, and to cultivate appropriate attitudes with respect to customer orientation, cultural distinctions, environmental impacts and community concerns.

Synopsis Travel service industry; travel agency sector; information technology; processing travel arrangements; group business; tour products; tour management; setting a price; distribution channels; promotion; evaluation and feedback.

Assessment Two essays (each 2000 words): 50% + Examination (3 hours): 50%

Prescribed texts


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