Authorised by Academic Registrar, April 1996
Objectives On completion of this subject students should be able to understand the interrelationship among market structure, conduct, performance and economic policy; apply economic theory to analyse Australian industry; conduct research on the market structure, business strategies and market performance of an Australian industry.
Synopsis Central to the subject are the theoretic and empirical investigations economists have made of relationships between the structure of industries, the behaviour of constitute enterprise, and market performance. The study uses key concepts of microeconomics such as economies of scale, barriers to entry, concentration, sales promotion and product differentiation, vertical and horizontal integration, oligopolistic market strategies, and financial power. Australian industry is subjected to scrutiny in terms of these concepts.
Assessment Written (3000-word essay): 30% + Examination (2 hours): 70%