Caution
Copyright © Monash University 1996
ISBN 1320-6222
Authorised by Academic Registrar, April 1996
A handbook relating to courses at the Berwick campus will be available late in 1995.
+ Bachelor of Business/Bachelor of Tourism
+ Bachelor of Communication/Bachelor of Tourism
+ Bachelor of Communication/Associate Diploma of Business (Marketing)
+ Bachelor of Communication/Diploma of Information Technology (Technical and User Support)
+ Bachelor of Tourism/Associate Diploma of Business in Hospitality Supervision
+ Bachelor of Tourism/Associate Diploma of Business (Marketing)
All these programs involve studies for two separate qualifications at the same time. The Bachelor of Communication degree controlled by the Faculty of Arts is offered in conjunction with TAFE associate diploma courses. Students should consult the handbook for that faculty for details of these programs. Details of the TAFE associate diploma and diploma courses may be obtained from Casey College of TAFE.
The Faculty of Business and Economics is responsible for the administration of the Bachelor of Business and the Bachelor of Tourism courses. The Bachelor of Business subjects offered at the Berwick campus are taught by staff from the Gippsland campus and the information relating to these subjects is in the Gippsland section of this handbook.
2 Five business subjects to complete a three year major sequence (the first part of the sequence being one of the seven compulsory subjects).
3 One three-year six-subject sequence in business tourism subjects (see below).
4 One six-subject three-year sequence in arts tourism subjects.
5 Six subjects taught by the Faculty of Arts including two first-year language subjects and an Arts submajor.
6 Two elective business subjects.
Note: Students will receive credit towards the Bachelor of Business for a second three-year sequence on the basis of the tourism subjects taken for the Bachelor of Tourism.
2 One six-subject specialisation (except tourism).
3 One six-subject sequence taught by the Faculty of Arts including at least two first-year subjects in languages and an arts submajor.
4 One six-subject sequence in business tourism (see below).
5 One six-subject sequence in arts tourism subjects.
6 Two elective business subjects.
Note: Students will receive credit for the arts sequence taken in the Bachelor of Commmunication for the arts sequence requirement of the Bachelor of Tourism.
2 Five business subjects to comprise a three-year sequence.
3 One of the six three-year sequences of subjects in an area of specialisation (tourism, public relations or advertising).
4 One six-subject sequence in communication.
5 One six-subject arts sequence.
6 Two elective business subjects.
Note: Students will receive credit towards the Bachelor of Business for a second three-year sequence for any one of the three specialisations listed above taken in the Bachelor of Communication.
The Bachelor of Tourism degree for both associate diploma courses will normally comprise the following subjects:
+ a three-year six-subject sequence in business tourism subjects;
+ a three-year six-subject sequence of tourism subjects taught by the Faculty of Arts comprising two in the cultural/heritage area, two in environmental tourism (taught by the Department of Geography and Environmental Science), one subject in resources and methods and a further subject in the policy area both taught by the Faculty of Arts;
+ a six-subject sequence taught by the Faculty of Arts including at least two first year subjects in a language.
The two associate diploma courses will be the normal TAFE courses in marketing and hospitality supervision which are two-year programs but some credits may be given for elective subjects so that the associate diploma courses will comprise a minimum of 1-3/4 years' work with the Bachelor of Tourism comprising a minimum of 2-1/4 years' equivalent full-time university work.
It is also recognised that tourism is more than an industry. For many people, travel is a major lifestyle element, an activity with the potential to satisfy a range of human needs and to contribute to intercultural understanding and a more harmonious world.
Tourism, therefore, is seen at Monash as a field of study calling on a broad range of disciplines to contribute to an understanding of it as an industry and as a form of human behaviour.
a knowledge of
+ the theory of tourism systems,
+ the interrelationship between the various elements of the tourism system,
+ current business structures and operations,
+ the nature of the tourism industry in Australia,
+ the relationship between the Australian tourism industry and the international tourism sector,
+ the cultural aspects of tourism;
an understanding of
+ the role of tourism in Australia,
+ the relationship between the Australian tourism industry and the international tourism sector,
+ the relationship between business and tourism;
the skills to
+ enable them to work as professionals within the tourism sector,
+ through their understanding of the cultural aspects of tourism be able to effectively apply their business skills to effectively solve problems,
+ communicate effectively with other professionals and the wider community,
+ conduct research within their discipline;
the attitudes of
+ enthusiasm for their field of study,
+ concern for the ethical issues that relate to the greater tourism sector,
+ a professional approach to their work.
+ a compulsory business/tourism sequence
+ a compulsory arts-based tourism sequence (cultural, heritage and environmental subjects)
+ an arts/humanities sequence which must include at least two first year subjects in a language.
+ GBU1101 Introduction to economics
+ GBU1201 Introduction to business law
+ GBU1302 Management theory and functions
+ GBU1401 Introduction to marketing
+ GAS1751 Quantitative methods
+ GCO1851Computers in business
+ GBU1501 Tourism - social environment
+ GBU2503 Travel services management
+ GBU3503 Tourism management processes