Authorised by Academic Registrar, April 1996
Objectives On completion of this subject students should be aware of a range of accounting techniques which can assist them evaluate the financial consequences of marketing actions and strategies; able to converse with accountants using the language of accounting.
Synopsis Seminars will cover financial accounting methodology, preparation, analysis and interpretation of financial reports; cost of capital and target profit planning; cost behaviour and cost-volume-profit analysis; budgeting; working capital marketing; capital expenditure analysis; standard costing, flexible budgets and variance analysis; control of profit and investment centres.
Assessment Written (3000-4000 words): 30% + Semester test: 30% + Examination (2 hours): 40%