Caution
Copyright © Monash University 1996
ISBN 1320-6222
Authorised by Academic Registrar, April 1996
+ specialised but flexible skills in describing and analysing the organisation, the processes, and the diverse uses and effects of `traditional' and `new' mass communications technologies, from print to electronic media and film;
+ an understanding of the practical operation of these media as well as the social and cultural dimensions of mass communications, considering the audiences, producers and policy-makers involved;
+ skills in using language, image and media delivery systems to communicate effectively.
Mass communications is an interdisciplinary major offering a range of subjects designed to equip students with specialised but flexible skills in describing and analysing the organisation, processes, diverse uses and effects of `traditional' and `new' mass communications technologies (print, electronic and film) as these are integral components of modern societies. The major will provide an understanding of the practical operation of these media as well as the social and cultural dimensions of mass communications, considering the audiences, producers and policy-makers involved. Students will be equipped with skills in utilising language, image and media delivery systems to communicate effectively.
Students completing a mass communications major must complete fifty-two points, including twelve points at first level, sixteen points at second level, sixteen points at third level, and a further eight points at second or third level. Students must complete all of the compulsory subjects and one of `Authorship and writing' or `Screen studies'. To complete a minor, students must complete four of the compulsory subjects, noting that prerequisites apply for upper-level subjects. Students may only include an elective subject if they have already completed both `Authorship and writing' and `Screen studies'.
+ GSC1402 Media studies*
+ GSC2411 Media, culture, power - theories of mass communications (previously GSC3401 Theories of mass communications)*
+ GSC3402 Policies, audiences, futures*
+ GSC2408/3408 Screen studies (previously GSC2408 Film)+
* compulsory subjects
+ one of these must be taken
+ GBU1402 Consumer behaviour
+ GBU2405 Promotion management
Students should be aware that prerequisites may apply to certain complementary subjects.
A focus on mass communications in marketing can be chosen by taking complementary subjects from the School of Business.
+ GSC4410 Locating Australia: culture, nation, region (listed under English entry)*
+ GSC4000(M) Dissertation
* Common for both English and mass communications honours