Authorised by Academic Registrar, April 1996
Synopsis The purpose of this subject is to provide an introduction to the nature and demands of the international environment on business operations. Students will gain an appreciation of the complexities involved in operating in different countries and cultures. They will also be exposed to the roles played by host governments, international competition and changing political structures, and how this affects the ability of companies to internationalise. As well, the organisational responses within companies (eg structure, marketing, staff) will be explored.
Assessment (8 points) Two essays (2000 words each ): 50% + Examination (2 hours): 50%
Assessment (12 points) Two essays (3000 words each): 50% + Examination (2 hours): 50%