Authorised by Academic Registrar, April 1996
Objectives On successful completion of this subject the student will be able to demonstrate advanced skills in creativity, art direction and effective problem solving; work confidently within the constraints of a specific brief with due regard to time, cost and production considerations; demonstrate competence in computer skills, visualising, art preparation and professional presentation of design solutions.
Synopsis A series of projects will require research and application of material across a broad subject range, expanding knowledge gained in GDN3110 (Graphic design theory). Subject matter will include expressive typography, logo and symbol design, corporate identity, book design, brochure design, posters, calendars, self-promotion, press advertisements, magazine advertisements, magazine design, editorial layout, packaging, visualising and finished art.
Assessment Eight major projects: 100%