Authorised by Academic Registrar, April 1996
Objectives On successful completion of this subject students will be able to be conversant with the terminology associated with the application of typography; make an aesthetic judgement concerning the appropriate choice of type forms; apply the necessary skills to render type correctly, both mechanically and through computer generation; competently manipulate type through changes in size, weight, structure, contrast, form and colour; establish a basic grid system and structure large amounts of information within it; specify type directions for production - type mark-up, measuring systems, column widths and settings; experiment with typography as an expressive and visual element.
Synopsis Students will develop an understanding of the evolution and communicative role of typography in graphic design. A progression of practical exercises involving hand rendered or computer-generated lettering is linked to the basic principles of design and composition. Positive and negative letterforms, expressive typography, typographic contrasts, ligatures and type modules are covered in a series of structured projects in two and three dimensions. Measuring systems, copy fitting, type specifications and terminology are also covered. The subject is linked to Macintosh computer studies and supports the core subjects of graphic design theory and practice.
Assessment Major projects: 60% + Minor projects: 40%