Authorised by Academic Registrar, April 1996
Objectives On successful completion of this subject students will be able to plan design strategies at an advanced level; assess the salient characteristics of potential new markets for design; understand complex design tasks in group situations; develop productive relationships with industry contacts; demonstrate sound communication skills; carry out detailed value analysis studies of existing products; use combinations of mechanical, electrical and electronic devices as part of a total approach to the development of new products; and apply the elements of design management practice.
Synopsis This subject develops design attitudes, knowledge and skills, including product graphics and packaging design, to the stage where creative ideas are seen to their best advantage according to social, artistic and technical criteria. The subject also provides guided and self-directed, project, with a view to developing new design opportunities for high quality, socially worthwhile products and artifacts.
Assessments Examination (two three-hour papers): 30% + Design projects (portfolio and oral presentation): 70%