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Students who commenced study in 2016 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

Monash University


Commencement year

This area of study entry applies to students commencing this course in 2016 and should be read in conjunction with the relevant course entry in the Handbook.

Any units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Managing faculty

Faculty of Business and Economics


Faculty of Business and Economics


South Africa

Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. The major in marketing will provide you with valuable insight and background into the principal activities of marketing for use in any part of an organisation. By focusing on a particular area of marketing you will equip yourself with the skills and knowledge that will allow you to find your niche within the broadest possible spectrum of roles.


Marketing is offered in the Bachelor of Business Science at Monash South Africa as a major.


In addition to achieving the broad outcomes of their course broadly, students successfully completing this major will be able to:

  • demonstrate knowledge and skills that contribute to marketing decisions and be capable of responding to marketing challengesert outcomes


No more than 12 points at level 1 may be credited to a major and at least 18 points must be credited to the major at level 3.

To complete the marketing major in the Bachelor of Business Science degree, students must complete:

(a.) The following seven units (42 points):

  • MKS1120 Marketing theory and practice
  • MKS2402 Consumer behaviour
  • MKS2420 Marketing research methods
  • MKS2460 Integrated marketing communication
  • MKS3121 Marketing planning and implementation
  • MKS3440 Marketing strategy
  • MKS3444 International marketing

(b.) One unit (6 points) from units offered by the Department of Marketing. These units can be identified using the browse units toolbrowse units tool ( in the current edition of the handbook. The level of the unit is indicated by the first number in the unit code; undergraduate units are those that commence with the numbers 1-3.

Relevant courses

Successful completion of this major can be counted towards meeting the requirements for the following single degrees:

  • 44145 Bachelor of Business Science

Students in other single bachelor's degrees may be eligible to complete the major by using 48 points of their free electives.