units
MGX5961
Faculty of Business and Economics
This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
Level | Postgraduate |
Faculty | Faculty of Business and Economics |
Organisational Unit | Department of Management |
Offered | Caulfield First semester 2015 (Day) Caulfield First semester 2015 (Evening) |
Coordinator(s) | Dr Ananya Bhattacharya |
Topics include supply chains and logistics; trade offs and total system approach; channel structure, function and design; postponement-speculation; selecting channel members; administrative patterns in channels, the evolution of vertical marketing systems; bases of power; channel leadership; conflict in distribution channels; customer service; pre-post and transaction elements; order cycle factors; product availability; costs of service; customer service policy making; service measurement and standards; Parasuraman gap model; performance measurement; direct product profitability; distribution cost analysis; strategic profit model; supply management as an integral part of logistics.
The learning goals associated with this unit are to:
Within semester assessment: 100%
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information
MGX9610