Faculty of Business and Economics

Monash University

Undergraduate - Unit

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

FacultyFaculty of Business and Economics
Organisational UnitDepartment of Management
OfferedSouth Africa Second semester 2015 (Day)
Coordinator(s)Ms Frances Scholtz

Quota applies

This unit has a quota of 128.


This unit, as a final semester unit, integrates the business management knowledge, skills and attitudes students acquired throughout their bachelor study. The unit teaches students all the essential elements of running a business including strategic planning, leadership, teamwork, cause and effect relationships between functional areas (research and development, marketing, production and finance), satisfying customer demands, and competitive analysis in a simulated learning environment. More specifically students will learn to:

  • understand the value of 'focusing' in the strategic implementation process
  • understand how decisions in one part of the business impacts other parts of the business
  • practice decision-making as a team across all key areas of a business
  • use the information from balance sheets, income statements and cash flow statements to improve business decision making
  • analyse competitors' performance and market positioning
  • build core competencies within the business to take a differentiation or low cost position in the marketplace.


The learning goals associated with this unit are to:

  1. understand the elements of strategic business planning
  2. study and understand the external factors that affect business
  3. study and apply business terminology
  4. identify and analyse the internal functional areas of business
  5. study and understand the basic principles of business finance
  6. understand and conduct analysis of competitors
  7. experience the effects of business decision making through simulation
  8. develop skills to work effectively in teams.


Within semester assessment: 60%
Examination: 40%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)


MGW3401 and AFW1000