Undergraduate - UnitMGX2200 - Introduction to events

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Management
Offered	Not offered in 2015
Coordinator(s)	Dr Glen Croy

Synopsis

This unit considers festivals and events as important and growing sectors of the tourism industry. Major topics include the nature, scale and scope of festivals and events, their economic impact and the importance of research and planning for their successful operation. Consideration is given to their social and environmental impacts and strategies for minimising any negative effects.

Outcomes

The learning goals associated with this unit are to:

analyse the conceptualisation of an event
identify the different meanings and impacts of events
distinguish the role of stakeholders in event planning and management
analyse operational issues in the planning of an event.

Assessment

Within semester assessment: 60%
Examination: 40%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Chief examiner(s)

Dr Glen Croy

Prohibitions

MGW3100 and MGW2200