Undergraduate - UnitMGW2522 - Tourist communication

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Management
Offered	Not offered in 2015
Coordinator(s)	Dr Jennifer Laing

Synopsis

This unit introduces and develops an understanding of the role of communication in the tourism experience, including pre-visit, on-site and post-visit communication. The impacts of image and the media on tourism and the tourist experiences are examined. A major focus of this unit is the contribution of communication theory to cross-cultural communication and visitor interpretation.

Outcomes

The learning goals associated with this unit are to:

outline and analyse the importance of image and the role of the media in tourism
analyse tourist communication theory including interpretation
deconstruct cross-cultural considerations to tourist communication.

Assessment

Within semester assessment: 60%
Examination: 40%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Chief examiner(s)

Dr Jennifer Laing

Prohibitions

MGP2522, MGW2520