Postgraduate - UnitBTX5150 - Law of marketing

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Level	Postgraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Business Law and Taxation
Offered	Not offered in 2015
Coordinator(s)	Mr Mark Bender

Synopsis

The unit aims to develop an understanding of the legal frameworks regulating marketing activities, including competition law, the regulation of marketing communication, channel strategies and the fundamentals of intellectual property principles.

Outcomes

The learning goals associated with this unit are to:

identify, analyse and apply laws designed to protect consumers
identify, analyse and apply intellectual property principles and apply these to the development, marketing and protection of products, knowledge and ideas.
identify, analyse and apply the laws regulating a range of competition practices.

Assessment

Within semester assessment: 50%
Examination: 50%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Prohibitions

BTX9150