Postgraduate - UnitAPG5674 - Selling the book and publication rights

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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12 points, SCA Band 1, 0.250 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Level	Postgraduate
Faculty	Faculty of Arts
Organisational Unit	Literary Studies
Offered	Not offered in 2015
Coordinator(s)	Dr Louise Poland

Synopsis

The Australian publishing industry is both a large national industry and a significant part of a massive global industry. Australian publishers, printers and booksellers participate in an international book trade in which rights to books and electronic products are both produced and bought and sold for publication in different countries and different languages. This unit examines the commercial operation and dynamics of publishing in a globalised environment. An understanding of international procedures of marketing and selling of publication rights of all kinds (including translation, reproduction, adaptation and electronic rights).

Outcomes

An understanding of the dynamics and processes of the Australian book trade
An understanding of the Australian book trade in its international context.
An understanding and capacity to analyse established and emerging methods of book and e-book marketing and selling
Developed basic skills in copywriting and the negotiation of sales rights.
An understanding of international procedures of marketing and selling of publication rights of all kinds (including translation, reproduction, adaptation and electronic rights)

Assessment

Within semester assessment: 85%
Exam: 15%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Additional requirements
Site visits

Chief examiner(s)

Dr Louise Poland

Prohibitions

APG4674