Undergraduate - UnitAMU2450 - Contemporary media theory

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 1, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Level	Undergraduate
Faculty	Faculty of Arts
Organisational Unit	School of Arts and Social Sciences, Malaysia
Offered	Malaysia Second semester 2015 (Day)
Coordinator(s)	Dr Yeoh Seng Guan

Synopsis

The unit examines various competing theories that have been developed to analyse changing media technologies and societal change. Topics include idealist and materialist notions of culture, agency and structure, identity formation and power.

Outcomes

On successful completion of the unit, students should be able to:

Recognise, identify and describe the assumptions and arguments making up the theoretical approaches introduced in the unit;
Demonstrate a capacity to evaluate the strengths and weaknesses of different approaches to media and communication theory;
Demonstrate a capacity to analyse different media and media industries by applying different theoretical approaches.

Assessment

Within semester assessment: 70%
Exam: 30%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.