Monash University

Postgraduate - Course

Students who commenced study in 2015 should refer to this course entry for direction on the requirements; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course.

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This course entry applies to students commencing this course in 2015 and should be read in conjunction with information provided in the 'Faculty information' section of this Handbook by the Faculty of Business and Economics.

Course code2276
Managing facultyBusiness and Economics
Abbreviated titleMMktg
CRICOS code082335J
Total credit points required96
Standard duration of study (years)2 years FT, 4 years PT
Study mode and locationOn-campus (Caulfield)
Off-campus (Caulfield)
Admission, fee and application details
Contact details


Course coordinator

Dr Mauricio Palmeira and Dr Margaret Matanda


  • Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.


NOTE: This course has had one or more changes made to it since publication on 1 October 2014. For details of changes, please consult the Handbook change registerHandbook change register (

This course is designed for experienced professionals in any business domain, who seek cutting-edge theoretical knowledge and problem-solving skills in marketing. The course features a comprehensive intellectually stimulating set of marketing concepts taught by world-class faculty, and will enable considerable advancement in any chosen career. It is appropriate for those in middle to senior marketing positions or for those aspiring to such positions.


These course outcomes are aligned with the Australian Qualifications Framework level 9, the Bologna Cycle 2 and Monash Graduate AttributesAustralian Qualifications Framework level 9, the Bologna Cycle 2 and Monash Graduate Attributes (

Upon successful completion of this course it is expected that graduates will:

(a.) be critical and creative scholars who:

  • produce innovative solutions to problems
  • apply research skills to business challenges
  • communicate effectively and perceptively

(b.) be responsible and effective global citizens who:

  • engage in an internationalised world
  • exhibit cross-cultural competence
  • demonstrate ethical values

(c.) have a comprehensive understanding of their discipline and be able to provide discipline-based solutions relevant to the business, professional and public policy communities we serve

(d.) have advanced knowledge to master's level in marketing.

Credit for prior studies

Students may be eligible for credit to a maximum of 50 per cent of course requirements for previous graduate level studies. Credits or exemptions up to a maximum of 24 credit points may be granted for a bachelor degree level qualification in business and a further 24 credit points may be granted for a honours degree level qualification in business.

Maximum credit allowed

48 credit points

Professional recognition

Refer to the faculty's Professional recognition of coursesProfessional recognition of courses ( page in this Handbook.


The course has two main components:

  • seven core marketing units
  • eight electives.


Students must complete:

(a.) seven core units (48 points):

  • MKF5351 Marketing strategy master class (12 points)
  • MKF5371 Business marketing
  • MKF5760 Marketing leadership in society
  • MKF5911 Theory and process of buyer behaviour
  • MKF5912 Marketing research
  • MKF5916 Foundations of marketing
  • MKF5926 Integrated marketing communication

(b.) graduate-level elective units (48 points) subject to the following conditions:

  • a maximum of 12 points may be taken from other faculties.

Electives can be identified using the browse units toolbrowse units tool ( in the current edition of the handbook. The level of the unit is indicated by the first number in the unit code; postgraduate units are those that commence with the number 5. Students must be able to meet any unit prerequisites.

It is recommended that students consult with the course coordinator to ensure their elective units form a coherent study program.

Alternative exit(s)

Students wishing to exit the Master of Marketing early may apply to graduate with one of the following, provided they have satisfied the requirements for that award:

  • 1679 Graduate Certificate in Business after successful completion of 24 points of study
  • 3848 Graduate Diploma in Business after successful completion of 48 points of study.


Master of Marketing