marketing/hons-bus-marketing

aos

18 September 2017 20 April 2024
Monash University

Honours - Area of study

Students who commenced study in 2015 should refer to this area of study entry for direction on the requirements; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

print version

Managing facultyFaculty of Business and Economics
Campus(es)Caulfield, Clayton

Notes

  • Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Description

NOTE: This area of study has had one or more changes made to it since publication on 1 October 2014. For details of changes, please consult the 2015 Handbook change register2015 Handbook change register (http://www.monash.edu.au/pubs/2015handbooks/2015-change-register.html).

Honours is an advanced undergraduate degree for students who are keen to pursue further study in an intensively supported and well-structured program of independent study. Mentoring and an individualised supportive learning environment are key features of the honours in marketing program. Students also benefit from working with a small cohort of similarly motivated and high-achieving students.

The thesis component offers truly personalised learning, while the taught units offer exceptional skills development. Your honours supervisor also plays an important role in mentoring you and reviewing your research throughout the year.

Units

To complete the marketing major in the Bachelor of Commerce (Honours) students must complete:

Five compulsory units (48 points):

  • MKX4050 Marketing theory
  • MKX4060 Marketing research practice
  • MKX4070 Qualitative research methods
  • MKX4080 Advanced business research methods
  • MKX4900 Independent research project (24 points)

Students must have their enrolment approved by the head, or nominees of the Department of Marketing.

Contact details

Visit http://www.buseco.monash.edu.au/student/contact/index.html

Relevant courses

0181 Bachelor of Commerce (Honours)