units
MGX5961
Faculty of Business and Economics
This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.
Level | Postgraduate |
Faculty | Faculty of Business and Economics |
Organisational Unit | Department of Management |
Offered | Caulfield First semester 2014 (Day) Caulfield First semester 2014 (Evening) |
Coordinator(s) | Dr Peter O'Neill |
Topics include supply chains and logistics; trade offs and total system approach; channel structure, function and design; postponement-speculation; selecting channel members; administrative patterns in channels, the evolution of vertical marketing systems; bases of power; channel leadership; conflict in distribution channels; customer service; pre-post and transaction elements; order cycle factors; product availability; costs of service; customer service policy making; service measurement and standards; Parasuraman gap model; performance measurement; direct product profitability; distribution cost analysis; strategic profit model; supply management as an integral part of logistics.
The learning goals associated with this unit are to:
Within semester assessment: 50%
Examination: 50%
Minimum total expected workload equals 144 hours per semester
MGX9610