Undergraduate - UnitATS1279 - Media and culture

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 1, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Undergraduate
Faculty	Faculty of Arts
Organisational Unit	Communications and Media Studies
Offered	Caulfield First semester 2014 (Day) Clayton First semester 2014 (Day)
Coordinator(s)	Dr Elizabeth Coleman

Notes

Previously coded COM1510

Synopsis

This unit introduces students to the core concepts and theoretical traditions within media studies including political economy, textual analysis, empirical studies and cultural studies. These are aligned with historical and contemporary examples of social, economic and political debates about media industries and audiences. Students also examine the ways in which power and influence are exercised through media in cultural and social life.

Outcomes

In this unit teaching staff aim to provide you with a range of conceptual frameworks for understanding the relationships between media, culture and society.

On successful completion of this unit students should be able to:

demonstrate an appreciation of the historical development of media industries;
recognise and be able to apply available frameworks for critically understanding the relationships between media, culture and society;
demonstrate an understanding of the social, economic, political and cultural factors that shape the production, distribution and consumption of media;
demonstrate an appreciation of the ways that the mass media contributes to understandings of the world.