Faculty of Arts

Monash University

Undergraduate, Postgraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

12 points, SCA Band 1, 0.250 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelUndergraduate, Postgraduate
FacultyFaculty of Arts
Organisational UnitCommunications and Media Studies
OfferedCaulfield Second semester 2014 (Day)
Coordinator(s)Dr Tony Moore


The unit will involve a study tour of major media organizations, with some attention also to alternative media. Most site visits will be in Melbourne and Sydney, but may also include international travel. Students will draw on background knowledge and skills in analysis gained from other units, gaining the opportunity to test them against real world examples. The unit will have a strong element of experiential learning, through seeing the insides of media organizations and having direct contact with those who work in them. At the same time, it will encourage critical scholarly thinking.


On successful completion of this unit, students will be able to;

  1. demonstrate an understanding of the internal organization and culture of media organisations;
  2. demonstrate an appreciation of the complex 'ecology' of a major media industries, gaining the ability to see lateral connections between different organisations;
  3. demonstrate skills in direct observation of media industries, as a complement to reading and scholarship in the area;
  4. demonstrate an awareness of production and audience contexts in communications and media studies;
  5. have confidence in approaching and working with individuals and organisations at the cutting edge of communications and media.


Site brief (2000 words): 20%
Site log (3000 words): 30%
Major essay (4000 words): 50%

Chief examiner(s)