Undergraduate - Course1275 - Bachelor of Professional Communication

This degree equips students with professional communication skills and knowledge relevant to a range of communication and media professions. Students are given the flexibility to undertake specialist training in the fields of communications, journalism and/or public relations. The interdisciplinary program is structured to produce graduates who will be knowledgeable about communications and who can apply that knowledge in a range of vocations. Graduates in this field can expect to be employed across a range of related areas in today's convergent media environment, including media relations, journalism, public relations, and professional writing.

These course outcomes are aligned with the Australian Qualifications Framework level 7, the Bologna Cycle 1 and Monash Graduate AttributesAustralian Qualifications Framework level 7, the Bologna Cycle 1 and Monash Graduate Attributes (http://opvclt.monash.edu.au/curriculum-by-design/aligning-course-outcomes-with-aqf-bologna.html).

Upon successful completion of this course it is expected that graduates will be able to:

• demonstrate an awareness of the principles and theories that inform high-level professional communication skills
• demonstrate the ability to work within and across diverse and converging media environments
• understand, analyse and apply knowledge of policy, regulation and ethical issues
• apply contextual knowledge of the media and communication industries and their operations in the resolution of complex problems
• demonstrate the conceptual tools for understanding and analysing contemporary communications contexts
• demonstrate advanced skills of written and oral presentation, argument and analysis.

This course consists of a compulsory major and minor, with additional studies chosen from a variety of disciplines.

Majors

• Communications
• Public relations

Cognate minors

• Communications
• English
• Journalism

Professional communication

For the specific requirements of arts majors and minors and information on other arts units refer to the Areas of studyAreas of study (http://www.monash.edu.au/pubs/handbooks/aos/index-byfaculty-arts.html) section in this Handbook.

Students must complete the following:

(a.) a major in one of communications or public relations (48 points):

(b.) a minor in a cognate area not already taken as the major (24 points)

(c.) a first-year arts sequence in a third area of study (12 points)

(d.) a further two arts units (12 points)

(e.) elective units from arts or another faculty (48 points)

By combining some of the core arts requirements, students can complete a double major in two different arts disciplines. For more details on this option, contact the Faculty of Arts.

Students must complete a minimum of 36 points at a third-year level (across the duration of the degree).

No more than 10 units (60 points) are to be completed at a first-year level.

Arts units and elective units can be identified using the browse units toolbrowse units tool (http://www.monash.edu.au/pubs/handbooks/units/search) and indexes of unitsindexes of units (http://www.monash.edu.au/pubs/handbooks/units/) in the current edition of the Handbook. The level of the unit is indicated by the first number in the unit code; undergraduate units are those that commence with the numbers 1-3. Note: Some non-arts units may require permission from the owning faculty.

Bachelor of Professional Communication