Undergraduate - UnitVCM1001 - Visual communication

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Synopsis

Through a sequence of exercises that use the human figure and natural and made objects, skills in observation, representation, visualisation are developed. The basic elements and principles of two and three-dimensional design are introduced and applied in the development of the analytical and visual communication skills. Students develop methodologies for creative problem solving in design and the exploration and manipulation of design elements. Set projects encourage experimentation with various materials, techniques and methods of interpretation.

Outcomes

On successful completion of this unit, students will:

1. recognise, analyse and use the elements of design: form/shape/volume, tone, line, texture, pattern, and colour;
2. recognise, analyse and use the physical principles of design and their structuring: spatial manipulation or organisation, structures in nature, built forms, and modular systems;
3. recognise some of the theoretical and psychological issues of selected colour theories;
4. recognise, analyse and use typography;
5. demonstrate skills in observation, representation, visualization of natural and constructed forms;
6. understand the role of visual communication and basic design principles in the design of multimedia systems;
7. express ideas and concepts using visual communication forms, such as drawing, graphic design, and typography;
8. demonstrate drawing skills, aesthetic awareness, and the use of creative drawing practice as a means to visual thinking;
9. understand and be able to apply the rules of occupational health and safety appropriate to the unit of study

Assessment

Five major projects: 100%

Chief examiner(s)

Mr Jeffrey Janet

Contact hours

12 hours per week including; 1 hour lecture, 3 hour studio and 8 independent study hours per week

Prohibitions

VCM1101, VCM1102