Faculty of Art, Design and Architecture

Monash University

Undergraduate - Unit

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 1, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

FacultyFaculty of Art, Design and Architecture
OfferedNot offered in 2012


This unit will examine intersections between visual and popular/consumer culture, both locally and globally, in a range of contemporary forms and venues chosen from fashion, photography and advertising, shopping and malls, entertainment and celebrity culture, product design and promotion, film and television, the music industry, magazines, the internet and digital technology. Specific examples, such as Benetton shock advertising and Mambo and Australian design will be analysed using appropriate theoretical approaches, including semiotics, the gender and race politics of fashion, punk aesthetics, and studies of the connections between consumption and desire.


Seminar paper (1000 words): 25%
Visual test (equivalent 1000 words): 25%
Essay (2500 words): 50%

Contact hours

4 hours (1 x 1 hour lecture, 1 x 1 hour tutorial and 1 x 2 hour screening) per week


Must have passed 6 credit points in Theory of Art and Design, Visual Culture or Cultural Studies


VSA2030, VSA3030, TAD2030