Postgraduate - UnitMKX5461 - Contemporary issues in marketing

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Postgraduate
Faculty	Faculty of Business and Economics
Offered	Caulfield First semester 2012 (Evening)
Coordinator(s)	Dr Dominic Thomas

Synopsis

This unit provides students with an in-depth exposure to contemporary issues in marketing and in particular to the relationship between observed marketing practice and extant marketing theory. Taught in seminar format, the unit requires significant interaction between students and presenters.

Outcomes

The learning goals associated with this unit are to:

recognise and evaluate some of the contemporary issues facing organisations and particularly marketers and marketing in today's dynamic marketplace
examine how traditional marketing theory, structures, concepts, techniques and practices may become emerging issues, transformed by new knowledge or impacted by alternative perspectives
explain a number of contemporary issues and their impact in detail
analyse existing literature to gain insight into selected current and future issues that will impact business and marketing in particular
recommend and compose responses to existing or potential marketing issues.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Dr Dominic Thomas

Contact hours

3 hours per week

Prerequisites

Students must have passed one of the following: MBA9006, MKX9550 or MKX9160 before undertaking this unit. Students with an undergraduate major in marketing will require approval from the course director.