units

MKP2600

Faculty of Business and Economics

Monash University

Undergraduate - Unit

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedPeninsula Second semester 2012 (Day)
Coordinator(s)Ms Maureen Griffiths

Synopsis

An in-depth analysis of the marketing techniques that can be applied to the tourism sector.

Outcomes

The learning goals associated with this unit are to:

  1. recognise the importance of marketing to the tourism sector
  2. identify the marketing methods employed by the tourism sector
  3. distinguish between marketing a service and a physical good
  4. analyse the marketing strategies, including segmentation, employed by the tourism sector.

Assessment

Within semester assessment: 100%

Chief examiner(s)

Ms Maureen Griffiths

Contact hours

One 6.5 hour problem based workshop per week

Prerequisites

MKP1120

Co-requisites

NIL

Prohibitions

MKW2600