Postgraduate - UnitMKF9810 - Retailing

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Postgraduate
Faculty	Faculty of Business and Economics
Offered	Caulfield First semester 2012 (On-campus split block of classes) Caulfield Second semester 2012 (DE-ONLINE)
Coordinator(s)	Ms Karen Lurati

Synopsis

The management of retail organisations, the application of technology in retail organisations and the application of retail strategic and financial planning. Issues, problems and practices involved in managing a retail operation; the role of the retailing industry in distribution, its structure and its dynamics; retail merchandise planning, buying and control; retail store location, layout, presentation and management; current theories and techniques used in the formulation and implementation of retail business strategy.

Outcomes

The learning goals associated with this unit are to:

define retailing and its strategic development
demonstrate an awareness of the issues, problems, opportunities and practices involved in managing a retail operation
describe the principles of retail merchandising, retail formats, retail branding, retail technology, retail experience
provide some insights into the management of human resources within a retail business.