Postgraduate - UnitMGX9420 - E-business

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Postgraduate
Faculty	Faculty of Business and Economics
Offered	Caulfield First semester 2012 (Evening)
Coordinator(s)	Dr Peter O'Neill

Synopsis

E-business entails technical, managerial and business issues. In the last decade it has rapidly developed, and is now widely accepted by consumers, business partners, employees, the governments, banks and other business entities. After an overview of e-business development, technologies for e-business and different types of e-business models, this unit will focus on concepts, theories and issues associated with e-business management in the global market. This unit will enhance students' understanding of e-business, its impact on market place transformation and management approaches to e-business and related issues. This unit is based upon lectures, cases, and class discussions. This reflects the dynamic nature of the subject matter and our efforts to make certain that the material discussed in class is leading edge, up to date and in tune with what is going on in the area.

Outcomes

The learning goals associated with this unit are to:

provide students with a broad appreciation of e-Business
understand technology, business and management issues for e-Business
understand how organisations create value from e-business
understand e-business managerial and strategic issues
understand e-business leadership and change management requirements.

Assessment

Within semester assessment: 50% Examination (2 hours): 50%

Chief examiner(s)

Dr Peter O'Neill

Contact hours

3 hours per week