Postgraduate - UnitMGX5181 - International business strategy

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Synopsis

This unit looks at international business strategy theories and their application. Topics include the relationship between environmental scanning and strategic planning; methods of developing a strategic plan; corporate and business level strategy; choice of foreign operation and its implications in terms of risk and control; determinants of MNC activity; strategic issues that relate to international wholly owned subsidiaries, joint ventures, mergers and acquisitions and alliance modes; impact of multi-domestic, regional and global integration strategies; and international corporate governance.

Outcomes

The learning goals associated with this unit are to:

1. describe the concepts and use the tools for competitive analysis and strategic planning in the international environment
2. formulate and implement strategies for SMEs and multinational organisations in a global setting
3. identify and analyse the opportunities and dangers involved in international strategic management
4. evaluate the impact different types of foreign operations have on the internationalising organisation.

Assessment

Within semester assessment: 50%
Examination (2 hours): 50%

Chief examiner(s)

Mr Max Coulthard

Contact hours

3 hours per week

Prerequisites

MGX9660

Co-requisites

It is recommended that students take this unit in the final year of their course