Undergraduate - UnitMGW3121 - International business strategy

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Offered	Sunway Second semester 2012 (Day) Peninsula Second semester 2012 (Day)
Coordinator(s)	Mr Max Coulthard

Synopsis

This unit will concentrate on the nature and need for international strategy; the internationalisation process; the context of international strategy; regional strategy; the dynamics of international competition; role of culture in international strategy; corporate control of global corporations and strategic forms of multinational corporations (MNCs); international strategy in services; modes and patterns of international expansion and the management of international strategic cooperation; international strategy and learning; MNCs political strategies; international strategy process and success of international strategies; managing supply chain in the international arena.

Outcomes

The learning goals associated with this unit are to:

describe the concepts and use basic tools for competitive analysis and strategic planning in the international environment
identify strategies for SMEs and multinational organisations to operate in a global setting
analyse the opportunities and risks involved in international strategic management and evaluate the impact different modes of foreign operations have on the internationalising organisation
describe the influence of various stakeholders on the internationalising firm
identify how internal operations impact on the internationalisation process.