Undergraduate - UnitMGW2522 - Tourist communication

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Offered	Berwick Second semester 2012 (Day)
Coordinator(s)	Dr Jennifer Laing

Synopsis

This unit introduces and develops an understanding of the role of communication in the tourism experience, including pre-visit, on-site and post-visit communication. The impacts of image and the media on tourism and the tourist experiences are examined. A major focus of this unit is the contribution of communication theory to cross-cultural communication and visitor interpretation.

Outcomes

The learning goals associated with this unit are to:

outline and analyse the importance of image and the role of the media in tourism
analyse tourist communication theory including interpretation
deconstruct cross-cultural considerations to tourist communication.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Dr Jennifer Laing

Contact hours

3 hours per week

Prohibitions

MGW2520