Undergraduate - UnitMGG3401 - Strategic management

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Offered	Gippsland Second semester 2012 (Off-campus) Gippsland Summer semester A 2012 (Off-campus)
Coordinator(s)	Dr Sijun Shao

Synopsis

Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative position of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, R and D, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation.

Outcomes

The learning goals associated with this unit are to:

identify factors that help companies to survive and prosper
compare various models and the actual processes of managing strategies
evaluate various techniques of analysing situation that require a strategic response
debate the factors that lead to strategy success and failure
apply strategic management concepts in such areas as e-business and public and non-profit sectors.