Postgraduate - UnitGSB9100 - Research commercialisation planning

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Postgraduate
Faculty	Faculty of Business and Economics
Offered	Caulfield First semester 2012 (Day)
Coordinator(s)	Professor Michael Vitale

Synopsis

This unit will cover the business planning process required to bring research ideas, inventions and innovations to market. This includes feasibility studies, market research, intellectual property protection, risk management, strategic direction and functional planning including the marketing plan, financial plan, human resources plan, quality plan, structure and operations plan, systems and contingency planning, plus planning for growth , succession and sale.

Outcomes

The learning goals associated with this unit are to:

conduct a feasibility study on a selected research project (either team or individual basis)
develop the strategic direction component of the business plan covering environmental scanning, mission/vision; objective setting, strategy options and legal /management structure
develop the functional operations component of the business plan covering marketing, human resources, operations and finance
develop the systems and growth component of the business plan covering quality, information technology, innovation management and protection, growth and life cycle planning, risk management and control systems
conduct a feasibility study on a selected research project (either team or individual basis)
develop the strategic direction component of the business plan covering environmental scanning, mission/vision; objective setting, strategy options and legal/management structure.