Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 0 (NATIONAL PRIORITY), 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

FacultyFaculty of Business and Economics
OfferedSunway First semester 2012 (Day)
Coordinator(s)Malaysia: Dr Elsa Phong, Dr Santha Vaithilingam


Introduction to principles and techniques for modelling business and economic data.
Modelling in business and finance using computers -- spreadsheet modelling of business problems, organising and accessing data efficiently. Modelling in economics and finance -- multiple regression as a tool for modelling macroeconomic and microeconomic decisions, elasticities and statistical evaluation of policy, time series modelling with application to finance. Introduction to actuarial studies as an approach to building quantitative models of risk.


The learning goals associated with this unit are to:

  1. apply principles and techniques of data management with computers and spreadsheet modelling to business and economic decision-making problems, including profit models, breakeven analysis, sensitivity analysis, simulation, optimisation under uncertainty and network models
  2. interpret and evaluate relationships between variables for business and economic decision-making using multiple linear regression, including dummy variables, functional form, trends and seasonality in time series as well as inference, confidence intervals and prediction
  3. apply statistical techniques for making decisions with quantitative and categorical data in business and economics, including testing hypotheses about population mean(s), population proportion(s), one- and two-way analysis of variance, and difference between proportions in contingency tables.


Within semester assessment: 30%
Examination (2 hours): 70%

Chief examiner(s)

Dr Lee Gordon-Brown

Contact hours

4 hours per week




ETC1010, ETC9010, ETW1031, ETW2111, ETW2010