Faculty of Business and Economics

Monash University

Undergraduate - Unit

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 0 (NATIONAL PRIORITY), 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

FacultyFaculty of Business and Economics
OfferedClayton Second semester 2012 (Day)
Coordinator(s)Dr Neil Diamond and Professor Felix Mavondo


Introduction to multivariate statistical techniques for the analysis of survey data and models to analyse the discrete choice behaviour of individuals. Topics include multivariate analysis of variance, principal components analysis, factor analysis, correspondence analysis and models of discrete choice behaviour. Statistical software and case studies will be utilised during this subject and students will apply the techniques to a variety of practical problems.


The learning goals associated with this unit are to:

  1. examine exploratory factor analysis and structural equation modelling
  2. explain how multiple regression and multivariate analysis of covariance can be used to analyse survey data
  3. examine the use and importance of logistic regression in discrete-choice modelling studies
  4. critically analyse the role of cluster analysis and multidimensional scaling and correspondence analysis in understanding multivariate data
  5. apply a statistical package (SPSS) to a range of data.


Within semester assessment: 40%
Examination (2 hours): 60%

Chief examiner(s)

Neil Diamond

Contact hours

4 hours per week


Students must have passed ECC2410, ETC2410, ETC2500, ETC3440 or MKC2500 before undertaking this unit


MKC3500, ETF3500, MKF3500, ETC4350