units

ETC2500

Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 0 (NATIONAL PRIORITY), 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedClayton First semester 2012 (Day)
Coordinator(s)Dr Gary Deng / Marketing

Synopsis

This unit introduces sample survey methods, statistical techniques for the analysis of survey data and also introduces qualitative research techniques. It provides students with the knowledge and skills required to understand the role research methods play in problem identification, decision making, strategy development, marketing planning and the evaluation of marketing performance.

Outcomes

The learning goals associated with this unit are to:

  1. understand the nature and scope of marketing research, and its role in business decision making
  2. understand the difference between qualitative, quantitative, descriptive and causal research
  3. design, undertake and analyse sample surveys, report and present their results
  4. use various data analysis techniques
  5. develop competence in using a statistical package (SPSS).

Assessment

Within semester assessment: 40%
Examination (2 hours): 60%

Chief examiner(s)

Associate Professor Catherine Forbes

Contact hours

4 hours per week

Prerequisites

ETC1000 or MKC1200

Prohibitions

MKC2500, MKF2121, MKG2420, MKW2420